Product line extension - DVD

Sku: 840118

The strong points

This film first presents a corporate film
with the setting of a student.

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Presentation

1st part: Advertisements
Discovery of concepts
related to the product range.
Ricola candy commercial.
Seat Lara
Croft commercial.

2nd part: 'Product Range Extension' Film
-
Presentation of the reference situation 'Product Range Extension'.

- Presentation of the Marketing and Design Office services.
- Presentation
of the activities related to the Marketing service.
- Presentation of the activities related
to the Design Office service (design and prototype development).
-
Presentation of the communication policy of the 'product range extension' project.

Technical characteristics

Caractéristiques techniques

Duration: 19 min Author: Dominique CROZAT, Technology Teacher, Lille Academy Director: Claude POUPARD Origin: © JEULIN 2001.